Featured Case Studies

Selected work

Detailed case studies are being prepared. Each will walk through the challenge, the strategy, the people involved, and the results.

Experiential Learning

Marketing & Advertising Lab (MAD Lab)

Founded to close a gap in how advertising, marketing, and communications students were prepared for the profession. Read the full story of how MAD Lab developed students, served clients, and produced real work.

Read the case study

Community Engagement

Keep Thomas County Beautiful

Applied research, marketing, and strategic communications to strengthen community awareness and support for a nonprofit organization. Read the full case study.

Read the case study

Experiential Learning

The Spectator

Not simply a student newspaper — an experiential learning organization built to prepare students for professional careers through meaningful, real-world responsibility.

Full case study coming soon

Student Success